PSMG Autumn Meeting 2010
19/10/2010

An independent review of the Data available to the Pharmaceutical Industry and how it can be used in the Sales Force

Tony Cox
Head of Business Intelligence – Data Intelligence Ltd

• What Data Sources are available?
• The Pharma Supply Chain with Respect to Sales Data
• A quick guide to IMS Data Sets
• Other Industry Data
• NHS Driven Information
• Primary, Secondary and Key Account Data Overview

How to use data to develop methodologies for sales force restructures

Mark Slater
Head of Analytical Services, Actis Sales Technologies

• Reasons for restructures
• Calculating the ideal numbers of representatives/Key Account Manager
• The data sources you may consider for restructuring and why
• Who should be involved
• Demonstration of the creation of a territory structure

Working in Partnership with APBI (PMCPA)

Heather Simmonds
PMCPA Director

• What is happening with the Code
• Code Breeches
• New changes for 2011
• How this could affect our Sales Force

The Changing Face of the NHS in the light of new Government Policy.

Christine O’Connor
Chief Executive, The Catch On Group

• The abolition of PCT/ SHAs
• What should the sales manager business message be to the sales team?
• An overview of the changes proposed
• The implications of the White Paper
• How the decision making for pharmaceutical use and general healthcare delivery could change
• How Pharma should adapt to add most value and work as partners
• A review of the current “agenda” of the various parts of the healthcare system
  

 
For more information about The PSMG and our forthcoming events, please email the PSMG Secretary on secretary@psmg.info.